BYD India, a subsidiary of the world’s leading New Energy Vehicles (NEV) manufacturer, today announced the expansion of its product line with the introduction of new variants of the BYD Atto 3. This premier Born EV pure electric SUV now includes the all-new Cosmos Black Edition, along with Dynamic, Premium, and Superior variants, all aimed at providing enhanced accessibility and a wider range of choices for customers.
This strategic expansion is a direct response to the tremendous success and overwhelming customer interest in the original BYD Atto 3, aiming to cater to a more diverse customer base and offering increased options to potential buyers. The new BYD Atto 3 variants start with Dynamic, going up to the Premium and Superior variants. The Dynamic variant will be available at an introductory Ex-showroom price starting at Rs 24.99 Lakh.
Each variant has been meticulously crafted to meet the unique needs of BYD India customers and has received certification from the Automotive Research Association of India (ARAI). The Premium and Superior variants offer an impressive range of 521 km ARAI tested and 480 km* NEDC with a battery capacity of 60.48 kWh. The Dynamic model offers a range of 468 km ARAI tested and 410 km NEDC, powered by a robust battery capacity of 49.92 kWh. This showcases BYD’s commitment to delivering vehicles with exceptional performance and efficiency.
The homologation certificate from ARAI further reinforces the credibility and commitment of BYD India to its customers. With an expanding dealership network comprising 26 showrooms across 23 cities, BYD India is committed to providing first-rate service to its customers across the country.
Mr. Rajeev Chauhan, Head of Electric Passenger Vehicles (EPV) Business at BYD India said, “Unveiling this extended lineup of three variants of the BYD Atto 3 – Dynamic, Premium and Superior – is a significant milestone for us and a pivotal moment in India’s electric vehicle landscape. We have also introduced the Cosmos Black Edition, adding an element of style and colour to our new lineup. Our diversified offerings not only expand our product portfolio but also pave the way for a more inclusive EV future. We aim to make premium electric mobility accessible to a broader audience. With the launch of these new variants, we are one step closer to realizing this vision.”
The three new variants of the BYD ATTO 3, equipped with the ultra-safe Blade Battery, are going to mark a new era in electric vehicles segment in India, offering a fine balance between accessibility and range. The range furthers customer choice with a battery capacity of either 49.92 kWh or 60.48 kWh. This lineup of Born EV SUVs offers rapid charging from 0% to 80% within 50 minutes. Its dynamic exterior, rhythmic interior, and advanced features tailored to customer preference such as 7 airbags, a panoramic sunroof, and a 360° holographic imaging system, make the new variants of the BYD ATTO 3 further the cause of sustainable motoring.
BYD continues to make its mark on the global stage, achieving an impressive total of 7.3 million sales worldwide. As a proud Fortune 500 company, BYD has demonstrated its market strength and commitment to excellence. BYD’s sustained position within the Top 10 global automotive brands, as per the Kantar BrandZ Most Valuable Global Brands 2024 report, and a brand value exceeding US$10 billion, attests to the success and the trust customers have in the brand. The company will continue to accelerate the transition towards a greener future and contribute to its vision to ‘Cool the Earth by 1°C’.